So over the years we have increased the pricing for our residential customers (unfortunately not as soon as we should have), and we are planning to increase our price this year again, which will be around a 50 cents to $1 increase per pane, per side. Unfortunately, when we have raised prices in the past, we have only done it for new customers, and kept our old customers at the same rate. That was a mistake and we need to change it.
My question is, what has been the response from your customers when you tell them the price is increasing? Did you lose customers and if so how many?
I plan on letting them know when we schedule them, some thing like, "We've made some changes in our pricing in order for our company to remain profitable, the new pricing will be so and so, will this work for you?" or something to that effect.
I know in the long term it will be for the better, but I am concerned about a short term drop-off. We've already raised our new construction pricing for our builders and have gotten better responses than I was planning on.
Any advice? Thanks!
My question is, what has been the response from your customers when you tell them the price is increasing? Did you lose customers and if so how many?
I plan on letting them know when we schedule them, some thing like, "We've made some changes in our pricing in order for our company to remain profitable, the new pricing will be so and so, will this work for you?" or something to that effect.
I know in the long term it will be for the better, but I am concerned about a short term drop-off. We've already raised our new construction pricing for our builders and have gotten better responses than I was planning on.
Any advice? Thanks!
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