Let's keep in mind not all new business is business you necessarily want to jump at. I have a friend who has the idea that it's good to get business by way of referrals. Of course this guy knows nothing about the nature of the window washing business and has never run his own company, but I digress....
I'm saying that with the way I'm doing it for now...doing the storefront thing...that referrals are actually not what you want. Let's say I wash the windows of a place called Bob's Widget Shop which is in a strip mall. That strip mall is along a route I am hoping to develop. One day I hope to have enough bi-weekly clients along this route to keep me busy all day for at least one day a week. This is only going to work and be profitable if these stores I am doing are along a route I am hoping to develop.
Okay so Bob says he likes my work-and I say you're welcome, Bob-and and he refers me to a friend of his whose business is across town and is called Judy's Fried Rice Shop. Okay so what'd that get me? One shop all the way across town when what I need to be doing is developing that route Bob is on. IKt's not worth my time to go across town to do Judy's place at all. In fact it may just be costing me money.
Have any of us run into this before? And how do you make use of those referrals, if at all? I mean I'm glad to have the work, but storefront-at least when you start out-doesn't work unless you develop routes. And even then, you can't hopscotch around too much.
Thanks
I'm saying that with the way I'm doing it for now...doing the storefront thing...that referrals are actually not what you want. Let's say I wash the windows of a place called Bob's Widget Shop which is in a strip mall. That strip mall is along a route I am hoping to develop. One day I hope to have enough bi-weekly clients along this route to keep me busy all day for at least one day a week. This is only going to work and be profitable if these stores I am doing are along a route I am hoping to develop.
Okay so Bob says he likes my work-and I say you're welcome, Bob-and and he refers me to a friend of his whose business is across town and is called Judy's Fried Rice Shop. Okay so what'd that get me? One shop all the way across town when what I need to be doing is developing that route Bob is on. IKt's not worth my time to go across town to do Judy's place at all. In fact it may just be costing me money.
Have any of us run into this before? And how do you make use of those referrals, if at all? I mean I'm glad to have the work, but storefront-at least when you start out-doesn't work unless you develop routes. And even then, you can't hopscotch around too much.
Thanks
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