I know there is a lot of back and forth on the forum about whether or not you should post your prices on a website and it seems there are quite a few forum members who are interested in your input. There are probably a lot of variables why you should or shouldn't.
I for one do not post prices: 1. My main reason is I don't want calls from potential customers who are price shopping (I focus on people who are willing to pay a premium) 2. By posting the price I would be defining the value of a job at X while the customer may be willing to pay Y. (if the posted prices says it will cost them $350 but in actuality they might be willing to pay $450) 3. There is only one other legitimate window cleaner in town, so when he fails to return calls guess where they come? This gives me an opportunity to price the work higher than I normally would.
When it comes to pricing I rely less and less on counting windows and more on "what is the customer actually willing to pay". It comes down to comparing new jobs to others and giving the customer confidence that they won't find a better person for the job.
I for one do not post prices: 1. My main reason is I don't want calls from potential customers who are price shopping (I focus on people who are willing to pay a premium) 2. By posting the price I would be defining the value of a job at X while the customer may be willing to pay Y. (if the posted prices says it will cost them $350 but in actuality they might be willing to pay $450) 3. There is only one other legitimate window cleaner in town, so when he fails to return calls guess where they come? This gives me an opportunity to price the work higher than I normally would.
When it comes to pricing I rely less and less on counting windows and more on "what is the customer actually willing to pay". It comes down to comparing new jobs to others and giving the customer confidence that they won't find a better person for the job.
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