I thought the phone book was dying, and of course it is. But recently something interesting has been happening.
Customers are saying they found us because we are one of the only window cleaners left in there. I looked in a few and it is true. We are the only entry under Window Cleaning in a certain town. Usually there is only a couple names left.
If you haven't seen a phone book lately they are almost as thin as the Sunday newspaper. Maybe it is a worthwhile investment again if no one else is doing it?
Also at some point they will stop printing them. If you show up in the last edition, people will keep that phone book for years and years.
Customers are saying they found us because we are one of the only window cleaners left in there. I looked in a few and it is true. We are the only entry under Window Cleaning in a certain town. Usually there is only a couple names left.
If you haven't seen a phone book lately they are almost as thin as the Sunday newspaper. Maybe it is a worthwhile investment again if no one else is doing it?
Also at some point they will stop printing them. If you show up in the last edition, people will keep that phone book for years and years.
from Window Cleaning Resource http://ift.tt/1IJjIIO
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