Wednesday, March 11, 2015

What's your basic pitch to potential storefront clients?

First, I can say that having run another type of mobile service business, it never pays to talk to flunkies or underlings. Don't even waste your time. You'll sit there explaining what you do to them and the advantages of using your service, then said flunkie, who wanted to come off as being in charge, is going to poke his head into the office of the person who is actually in charge and say "Some guy wants to wash the windows." too which the eternal reply will be "We have a guy who comes by and does that.", right. So find the boss to begin with. If they aren't there, come back later.



I should note I used to work in sales and people like me plus I have some natural talent at this. i'm good at talking to people in the way they talk to themselves in their heads. I usually say "I'm Jeff from Defeat Dirty Harry Window Washing and we're expanding in this area. I noticed your windows could maybe use a little TLC." Oh, and I ALWAYS walk in carrying a squeegee and sometimes even a towel tucked into my belt. You look like you're either ready for work or you've been *doing* some work.



BTW, I never lie to them. They may be the third customer I've ever spoken to, this may be the first window I ever washed. You ARE a window washer, and you ARE expanding in that area.



So what's your pitch? Share with us, even verbatim if you like. Thanks!





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