WFP is so new, the general public don't understand it, and so customers need to be educated so it doesn't look "like I'm taking a hose to the windows" or "just rinsing them off." Showing a positive end result is not good enough. I am handing out a document explaining why we use WFP, how it works and the benefits that are passed onto the customer.
What do you do to educate customers so they don't think there getting ripped off ?
What do you do to educate customers so they don't think there getting ripped off ?
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