I'm looking into doing a mailing for the first time and have a few questions. What sort of response rates do you guys get from a mailing? Typical direct mail is 1-3% I believe. If one percent then you're looking at 10 jobs per 1,000 mailers. Are these leads less interested in cost than other sources?
Does a typical size mailer work better than others in your experience? Is a certain size more profitable, as in is just costs less but seems to get close to the same return? If so, what size do you suggest?
What is the typical demographic you target? I know mostly people that are well off get their windows cleaned but specifically who do you target? Age, income, home value, area code?, etc.
Any do's or don't(s) you can think of?
Thanks!
Does a typical size mailer work better than others in your experience? Is a certain size more profitable, as in is just costs less but seems to get close to the same return? If so, what size do you suggest?
What is the typical demographic you target? I know mostly people that are well off get their windows cleaned but specifically who do you target? Age, income, home value, area code?, etc.
Any do's or don't(s) you can think of?
Thanks!
from Window Cleaning Resource http://ift.tt/1nhj6OQ
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