Facebook boost

Lets say that you are going to boost a fb post. You have a good idea of the gender and age range that land on your web page. Most are people aged 35-54 and about 58% of those are female. Would you target them for your boost or would you try to hit a different target, lets say females aged 55-64. Demographics say that I get about 20% less from that age group. What would you do?


Also there is debate on the best days to send eddm. Is there a best day and time to boost a post?

from Window Cleaning Resource http://windowcleaningresource.com/vBulletin/residential-window-cleaning/39253-facebook-boost.html

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