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Friday, September 4, 2015
Question Thinking of selling off my business/route... What's it worth?
Hey guys, I've been doing a lot of thinking lately and I think it might be time for me to move on from window cleaning. The route that I've built up consists entirely of year round store front accounts in some prime locations in the upstate NY area with a ton of potential customers all around. The route bring in aprox 22,000 dollars a year.
I have an idea of what I'd want for it in my head and Id like to see if that matches up with what you're thinking.
Also, anything I need to keep in mind/factor in when it comes to selling a route?
Thank you guys for always being so helpful!
I have an idea of what I'd want for it in my head and Id like to see if that matches up with what you're thinking.
Also, anything I need to keep in mind/factor in when it comes to selling a route?
Thank you guys for always being so helpful!
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Thursday, September 3, 2015
Marketing for Client Aquisition
I was recently asked by a fellow window cleaner what was my best form of marketing. I thought, okay yeah, that's a pretty simple question that requires a pretty complex answer. Over the years I've come to realize a few key points that help my business enjoy marketing success. These are easy ideals to follow if you want to acquire a solid clientele base.
Here's what I've found. Take it, use it, or toss it. It's all up to you.
Persistence
Slow and steady wins the race. I've had a policy of soliciting one new commercial customer per business day. It's been really good for my business and it can work for yours too. Another thing I've done that really helped my business get a good footing in my local community was to join local networking groups. It connects you with other members of the business community and solidifies your place in that community.
Branding
First, I would suggest to develop a good logo (brand). It's something that should be clear, consistent, and creative at conveying what services you offer. Your brand is the identity of your company. I'm going to give a quote from the book Guerrilla Marketing In 30 Days. "Identity is the accumulation of ALL the visual elements of a company's communication to the outside world." I can't stress enough how important this is to drive home the message you want to put out.
Diversification
There are so many ways to advertise your business's services. Whether you choose uniforms, truck or van wraps, post card mailers or door hangers, phone book ads, websites and Facebook, or whatever. They all work and they can all work together. Some give a higher return on investment than others and you are going to need to identify which ones these are and give more attention to those that do give the higher return.
The question that spurred this thread in my mind was, what is your best form of marketing?
Put simply, I like to be persistent at diversifying my brand. I found that a sharp uniform and a good old "meet and greet" works when seeking out new commercial clients. You won't get every prospective client you try to acquire but the next one you do get could be worth thousands. Learn to be able to walk into a business and sell your brand (company) as a service they need. It can become quite addicting if you really enjoy it. Play around with it and see what works and what doesn't. It's never a waste of time to go into a hotel or restaurant and introduce yourself and your business.
I'm going to turn this over to discussion but one final point I would like to make to the newer business owners that want to know what a good marketing strategy is. Is to learn what segment of the market you want to target. Whether it's residential, commercial, or storefront. This could be as simple as deciding what location you want to work in or as in depth as pinpointing what exact commercial client suits your business's abilities, knowledge, and equipment. Once you decide on what segment of the market you'd like to target then implement these general rules to become more successful at marketing your service to these prospective clients. Walk in with enthusiasm, confidence, and start the beginning of closing the deal.
Here's what I've found. Take it, use it, or toss it. It's all up to you.
Persistence
Slow and steady wins the race. I've had a policy of soliciting one new commercial customer per business day. It's been really good for my business and it can work for yours too. Another thing I've done that really helped my business get a good footing in my local community was to join local networking groups. It connects you with other members of the business community and solidifies your place in that community.
Branding
First, I would suggest to develop a good logo (brand). It's something that should be clear, consistent, and creative at conveying what services you offer. Your brand is the identity of your company. I'm going to give a quote from the book Guerrilla Marketing In 30 Days. "Identity is the accumulation of ALL the visual elements of a company's communication to the outside world." I can't stress enough how important this is to drive home the message you want to put out.
Diversification
There are so many ways to advertise your business's services. Whether you choose uniforms, truck or van wraps, post card mailers or door hangers, phone book ads, websites and Facebook, or whatever. They all work and they can all work together. Some give a higher return on investment than others and you are going to need to identify which ones these are and give more attention to those that do give the higher return.
The question that spurred this thread in my mind was, what is your best form of marketing?
Put simply, I like to be persistent at diversifying my brand. I found that a sharp uniform and a good old "meet and greet" works when seeking out new commercial clients. You won't get every prospective client you try to acquire but the next one you do get could be worth thousands. Learn to be able to walk into a business and sell your brand (company) as a service they need. It can become quite addicting if you really enjoy it. Play around with it and see what works and what doesn't. It's never a waste of time to go into a hotel or restaurant and introduce yourself and your business.
I'm going to turn this over to discussion but one final point I would like to make to the newer business owners that want to know what a good marketing strategy is. Is to learn what segment of the market you want to target. Whether it's residential, commercial, or storefront. This could be as simple as deciding what location you want to work in or as in depth as pinpointing what exact commercial client suits your business's abilities, knowledge, and equipment. Once you decide on what segment of the market you'd like to target then implement these general rules to become more successful at marketing your service to these prospective clients. Walk in with enthusiasm, confidence, and start the beginning of closing the deal.
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Research?
How much time did anyone spend researching their target market? Or competition?
I personally feel that I'll be able to narrow down my "target" when I get out and interact on a large scale. I'd like to just talk with customers and find reasons they may have rejected my services to maybe adjust prices or learn about the reach of my competition.
I'm the kind of person that can spend hours getting overwhelmed with research to the point that I get discouraged and do nothing - I'd rather start acting and learning that way.
Am I being naive?
I personally feel that I'll be able to narrow down my "target" when I get out and interact on a large scale. I'd like to just talk with customers and find reasons they may have rejected my services to maybe adjust prices or learn about the reach of my competition.
I'm the kind of person that can spend hours getting overwhelmed with research to the point that I get discouraged and do nothing - I'd rather start acting and learning that way.
Am I being naive?
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Google plus
Got a call from google plus today.
In a nutshell they told me my company HAD to pay $300 to be listed and found on Google.
Anyone else get a call like this???
Thanks
Sent from my iPhone using Window Cleaning Resource
In a nutshell they told me my company HAD to pay $300 to be listed and found on Google.
Anyone else get a call like this???
Thanks
Sent from my iPhone using Window Cleaning Resource
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